About us​​

​

SponsorshipHQ was founded by Luke Byrne, a commercial leader with 15+ years’ experience on both sides of the sponsorship table.

 

Having built, sold, negotiated and delivered partnerships across Australian sports and live events, Luke understands how sponsorship actually works — not how it’s meant to work in theory.

 

SponsorshipHQ exists to keep sponsorship honest and working harder for brands, challenging rate cards, clarifying value and structuring partnerships around outcomes, not promises.

 

The focus is simple: protect brands from overpaying and make sponsorship perform commercially.

​

Luke@sponsorshiphq.com.au