Services
Structured Solutions, Not Retainer Creep.
Every engagement is scoped, priced, and delivered against defined commercial outcomes. No ambiguity. No open-ended billing. No fluff.
Sponsorship Commercial Audit
An independent, forensic review of your current sponsorship portfolio. We assess what you're paying, what you're getting, and where the commercial gaps sit — with board-ready output.
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Independent review of all current partnershipse
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Asset valuation vs. market benchmarks
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Commercial gap analysis
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KPI framework aligned to business objective
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Board-ready recommendations document
Ideal for: Brands reviewing sponsorship spend before renewal or board reporting cycles.
Season Activation Blueprint
A full-season commercial roadmap that turns your sponsorship assets into a structured revenue and engagement engine — round by round, quarter by quarter.
Ideal for: Brands entering a new partnership or underperforming in year 2+ of a deal.
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26-round (or season-length) commercial activation plan
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Integrated sales and customer engagement strategy
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Internal stakeholder activation calendar
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Performance checkpoints and reporting milestones
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Hospitality and experiential integration
New Sponsorship Negotiation Support
We sit on your side of the table. Whether you're entering a new deal or renegotiating an existing one, we ensure you're buying value — not just inventory.
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Independent valuation analysis of proposed assets
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Asset prioritisation based on commercial objectives
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Commercial protection clauses and exit terms
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Counter-proposal development
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Negotiation coaching or direct representation
Ideal for: Brands negotiating deals above $250k or entering a new sporting code.
Ongoing Commercial Oversight
A retained advisory relationship that keeps your sponsorship portfolio commercially accountable — season after season. Think of it as a commercial CFO for your sponsorship investment.
Ideal for: Brands entering a new partnership or underperforming in year 2+ of a deal.
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Quarterly performance review and reporting
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Internal stakeholder alignment sessions
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Season optimisation recommendations
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Renewal strategy and timing
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Market intelligence and benchmarking
Engagement Models
How We Work
Every engagement is confidential and structured to your commercial cycle — not ours.
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Project-Based
Defined scope, defined timeline. Ideal for audits, negotiations, and activation planning. Fixed fee, no surprises.
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Retained Advisory
Quarterly cadence, ongoing oversight. For brands managing significant portfolios that require sustained commercial governance.
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Embedded Support
We work alongside your internal team during critical periods — negotiation windows, season launches, or board review cycles.