Who We Are
The Brand's Commercial Adviser in Sport.
We exist to represent one side of the table — yours. SponsorshipHQ is a brand-side advisory built from the inside of Australia's major sporting properties.
Our Position
We Don't Broker Deals. We Protect Investments.
SponsorshipHQ was founded on a straightforward observation: brands investing hundreds of thousands — often millions — in sports sponsorship rarely have independent commercial advice on their side of the table.
Rights-holders have entire commercial teams dedicated to maximising their revenue. Agencies earn commissions from deal flow. But the brand? The brand typically relies on internal marketing teams who may not have the commercial frameworks, valuation models, or negotiation experience that the rights-holder side takes for granted.
We close that gap.
We bring rights-holder commercial intelligence to the brand side — so your sponsorship investment is structured, measured, and commercially accountable.
Founded
Brisbane, QLD, Australia
Focus
Brand-side sponsorship commercial advisory
Client Profile
Brands investing $250k – $5M annually in sport
Representation
Brands only. Never clubs or rights-holders.
Confidentiality
Every engagement under mutual NDA. No exceptions.
Operating Principles
How We Operate
Principle 01
Data Over Gut-Feel
We use rigorous commercial analysis to value assets, benchmark deals, and measure performance. Every recommendation is evidence-based and commercially defensible.
Principle 02
Confidentiality Over Ego
Your strategy stays private. Your results stay visible. We don't use your brand as a case study or your deal as a credential without explicit consent.
Principle 03
Partnership Over Placement
If it's just a logo on a shirt, you don't need us. If it's a strategic commercial lever that should be driving revenue, customer acquisition, and brand equity — you do.
Comparison
Why Brands Choose Independent Advisory
Not all sponsorship advice is created equal. Here's how brand-side advisory compares to the alternatives.